The world is changing, and so is the way you reach your customers.
Back in the day, you would reach them on TV, billboards, flyers, etc.
But now everything changed, people don’t pay attention to those ads anymore, just simply because now they focus on one little device that has everything they need sometimes without even needing to disconnect from the online world.
Internet came to change the way people communicate and if you want to stay ahead and competitive you have to stay ahead and evolve with the tendencies.
We’ll show you 10 reasons why everyone needs digital marketing on their companies.
1- You’re directionless
Companies without a digital marketing strategy don’t have a clear goal of what they want to achieve at online platforms as in terms of new customers and building a better relationship with existing ones.
Another downsizing in not having a digital strategy is you can’t measure properly how you’re achieving the goals you set to your business.
To start you must put some effort into defining your SMART digital marketing objectives.
2- You won’t know your online audience or market share
Without any digital marketing plan, you don’t trace your online customers or measure your market share.
If your business is offline only you probably missing a valuable opportunity of knowing your online audience, and doing so you’re losing potential customers and sales.
Plan your online business and digital presence first with simple keyword research, social media queries or even some simple online questionnaires.
We help you in the first 5 steps to build your online presence!
3- Existing and start-up competitors will gain market share
If you don’t invest time building and maintaining your digital presence, your potential customers will not be able to find you or anything about you online.
With that being said any new business or competitors that invest a little more effort will pass you not because their product or service is better but because they appear first.
Without a strategy on how to develop your digital presence to fulfill your goals, you will be outrun by your competitors who have one.
4- You don’t have a powerful value proposition
This is one of the most important points in online businesses nowadays.
Your potential customers will be attracted easily to your business if you in a certain way can add value to their lives.
If it is for a tip you gave, a piece of advice or any kind of free piece, you’re adding value to them and to your business at the same time.
Leave some space on your digital marketing plan to add value to your business, maybe create a blog or make a giveaway.
5- You don’t know your online customers well enough
It’s often said that digital is the “most measurable medium ever”. But Google Analytics and similar will only tell you volumes of visits, not the sentiment of visitors, what they think. You need to use other forms of website user feedback tools to identify your weak points and then address and fix them.
A tool that can help you know your online customer better is a CRM solution, that centralizes everything.
6- More targeted marketing
Digital marketing offers you a new level of targeting and measuring that no other method can offer so accurate.
You can choose your ideal target and communicate differently to different groups with different beliefs.
That way you can reach to a more personalized public and find more potential customers.
This way you don’t spend thousands on only one ad. And you can run ads indefinitely.
So you can easily modify those ads to connect with different groups of people. You don’t have this level of control over who sees your ad with any other form of marketing.
7- Digital doesn’t have enough people/budget given its importance
There are some points on your process of building your digital presence that you can make alone or with help of friends and non-specialists.
But will be a time where that is not enough.
When your competitor takes a step ahead and calls for someone to do their job they start to pass you, because, as they focus on the business and someone do the digital for them and you keep diving your time between two tasks that consume a lot of time and you’ll lose focus on both.
At some point, you’ll need to invest either in someone to do that for you or hire some agency to keep both ways of your work healthy and in balance.
8- You’re wasting money and time through duplication
When you don’t plan or strategize, you lose track.
This means you’re not tracking your efforts and what you’ve already done.
When you don’t strategize you will tend to repeat yourself and make your audience go away.
For example, you advertise the same campaign again or you reuse the same image over and over again, and that show you are not putting the right effort on your digital efforts.
This will make your audience to go away because the user of today is very sensitive to this kind of matter.
9- You’re not agile enough to catch up or stay ahead
If you look at the top online brands like Amazon, Dell, Google they’re all dynamic – trialing new approaches to gain or keep their online audiences.
Using them to inspire you for your own business it’s always a good idea, imagine what they spend to improve their marketing every day.
Always keep an eye on the top tendencies.
10- You’re not optimizing
When we talk about online presence and digital marketing we’re talking about optimizing over and over.
Digital strategies are in constant evolution and those who don’t go along get behind.
If you have a strategy from a year ago it’s obsolete, many things changed by now and you should review it early or every 6 months.
Sometimes it’s difficult to keep track of all that, that’s why it is important to plan ahead and have everything organized.
This way you will optimize and won’t waste any precious time.
These is the 10 reasons why we believe digital marketing is so relevant to your business nowadays.
Digital marketing is not only about social media or spending money on advertising, but it’s also planning and strategizing ahead of your competitors.
If you practice some of these techniques and some other we covered on other blog posts, this will give at least some advantage over some of your competitors.
Leave your opinion on the comments.